B01 · For founder review
Brand identity
64px
32px
16px
Palette
Charcoal
#151515
Orange
#FF5C28
Cool white
#F5F6F4
Lilac
#D9D2F0
Type
Barlow Condensed 800 Italic
DM Sans for utility text, legible at every size.
JetBrains Mono for metadata · 01 / 02 / 03
Voice
- Decisive: tell people what to buy and why.
- Welcoming: no gatekeeping, no jargon without a translation.
- Witty, never smug. A helpful friend with taste.
Social tiles
Your next pair. Sorted.
Fit file 03
True to size, compared to what?
Office to dinner
One pair. Two dress codes.